Welcome to IDOL - The IPA Databank Online
IDOL is an online learning, search and selection site for the IPA Effectiveness Awards case studies. IDOL allows you to interrogate the collected learning from this competition and also allows you to search for individual case studies. These can also be accessed on the main IPA site
You can use IDOL to:
- Learn about other categories and how to succeed in them.
- Uncover winning strategies for the particular challenges you face.
- Explore which strategy works best in a particular situation and for a particular type of brand.
- Assess how hard your campaign is working by comparing it with the results of best-in-class campaigns with similar resources and challenges.
- Uncover the metrics that matter most for your brand.
- Examine trends over time in effectiveness patterns and contrast buoyant periods with downturns.
- Search for case studies that meet a wide range of exacting criteria that are of interest to you...
and pursue many other enquiries.
IDOL is easy to use and provides you with presentation-grade chart output.
You can start your IDOL exploration by opening up the Search Wizard or visit our instructions page at any time by clicking on the Instructions.
